New version · same budget≈ $608spend / wk≈ 29results / wk
Net gain / wk≈ +$3,300 (estimated)
Demo · If it reaches the Meta average · Sep 24–30, 2026
Notifications
Today
9:22 AM
Queued revised copy for “A fresh home. More free time.”Queued revised copy for A fresh home. More free time. · The original availability guarantee needs platform review before the revised ad can run · Awaiting platform review
9:14 AM
Paused an ad that cost $47.25 per resultPaused Quote-to-clean carousel · 12 results on $567 in the last 7 days: $47.25 per result, against the account's $33.75 per result · −$81/day
8:40 AM
Raised the House cleaning Search test budget; result costs need reviewRaised the House cleaning Search test budget from $113 to $190/day · Testing search intent. Last 7 days in this campaign: Google Search $24.62 per result · +$77/day
7:05 AM
Gave the two new test ads 10% of the budgetWidened the Cleaning around your routine and Compare your options test to 10% of budget · Reliability is winning; testing a flexible-scheduling hook · Test ends Oct 7
Yesterday
6:20 PM
Narrowed Austin metro · instant form to a 25-mile radiusNarrowed Austin metro · instant form to a 25 mi radius · No results on 140 clicks from beyond 25 miles · Radius 25 mi
4:02 PM
Checked every live ad for unsupported guarantees; flagged oneCompliance sweep on all live copy · Daily check for unsupported guarantees · 1 flag: A fresh home. More free time.
11:30 AM
Raised the bid cap 6% on Austin metro · instant formRaised the bid cap 6% on Austin metro · instant form · The ad set reached its bid cap by noon · Bid cap +6%
9:05 AM
Retired the summer promo ad; people were tired of itRotated Summer promo out · Frequency 4.1, CTR down 38% · −$44/day
Sep 8
9:14 AM
Turned off Advantage+ audience on Home cleaningTurned off Advantage+ audience on Home cleaning · new customers · It was buying placements outside the 25-mile service radius · Audience held to the service radius
Instructions
No more promotional discounts.Applied — Summer promo retired · Sep 28 ·
Keep spend under $12,000 a week.Applied as the weekly cap · Aug 25 ·
Results
/
Before a resultResult or keptExcluded or lostNot yet knownMetaGoogleTikTokLinkedInOther
Results by campaign
Meta
$15,703
30,331
2,324
985
400
$39.26
≈ $5.60
Meta
$5,038
10,432
942
380
149
$33.81
≈ $6.51
LinkedIn
$2,870
8,473
712
288
92
$31.20
≈ $7.05
Amazon Ads
$3,150
4,359
451
189
70
$45.00
≈ $4.89
ChatGPT Ads
$2,797
5,260
424
181
73
$38.32
≈ $5.74
YouTube
$2,517
3,717
367
180
78
$32.27
≈ $6.82
Google Search
$2,683
2,336
239
121
73
$36.75
≈ $5.99
TikTok
$4,056
5,208
217
101
56
$72.43
≈ $3.04
AppLovin
$3,403
3,091
187
81
36
$94.53
≈ $2.33
Google Search
$2,898
2,168
160
63
30
$96.60
≈ $2.28
X
$2,024
1,226
106
47
15
$135
≈ $1.63
Total
$47,139
76,601
6,129
2,616
1,072
$43.97
≈ $5.00
Counting basis
Arrived Sep 1–Sep 30, 2026, each counted at the stage it has reached now.
Received: every lead that arrived.
Qualified: passed your qualification rule.
Results: confirmed by now.
Compared with Aug 2–Aug 31, 2026.
Daily valuesPrevious period
Performance
ResultsCountPeriod total 1,072CurrentPrevious
Each metric’s key identifies its current, previous and target lines.
Where results came from
Campaigns
Results
Share
Amount spent
Cost per result
Change
Home cleaning · new customers
400
37%
$15,703
$39.26
+37%
Deep clean · first booking
149
14%
$5,038
$33.81
+21%
Deep clean · Austin
92
9%
$2,870
$31.20
+42%
First clean · video discovery
78
7%
$2,517
$32.27
+70%
Home cleaning · estimate requests
73
7%
$2,797
$38.32
+92%
House cleaning · search leads
73
7%
$2,683
$36.75
+52%
Cleaning introduction · display
70
7%
$3,150
$45.00
+56%
First clean · short video
56
5%
$4,056
$72.43
+87%
Deep clean · mobile discovery
36
3%
$3,403
$94.53
+13%
Returning customers · recurring clean
30
3%
$2,898
$96.60
0%
Cleaning introduction · local awareness
15
1%
$2,024
$134.93
+36%
Total
1,072
$47,139
$43.97
Conversion details
Period totals and rates. These counts are not a matched journey of the same people. Use Customers for linked customer stages.
Reach, traffic & conversion
Impressions
2,963,442
Times your ads were shown
Clicks
76,601
Reported ad clicks
CTR
2.58%
Clicks ÷ impressions
CPM
$15.91
Spend per 1,000 impressions
CPC
$0.62
Spend per click
Cost per lead
$7.69
Spend ÷ leads
Leads / clicks
8.00%
Leads per 100 clicks
Results / clicks
1.40%
Selected outcomes ÷ clicks
Uses reported ad clicks, not necessarily link clicks. Rates use period totals, not a matched customer journey. Missing data appears as a dash.
Funnel
Impressions
2,963,442
Clicks
76,601
Click rate 2.6%+12%
Leads
6,129
Leads / clicks 8.0%+23%
Results
1,072
Results / leads
17.5%
Results / clicks
1.40%
Confirmed results: Any confirmed call, form, purchase, booking or install.
Current ad · score 21